Privacy Policy

Privacy Policy

Your privacy is important to us. This Privacy Policy describes how the website techtrendsnowhub.com, operated by DVE Digital, created and operated in Brazil, handles information related to users, in compliance with the Brazilian General Data Protection Law (LGPD – Law No. 13,709/2018) and, where applicable, the General Data Protection Regulation (GDPR – EU 2016/679).

By accessing or using this website, the user acknowledges and agrees to the terms of this Policy.


1. Identification of the Data Controller

In accordance with applicable legislation, the Data Controller of personal data is:

Controller: DVE Digital

The website techtrendsnowhub.com operates exclusively as a content publisher and does not sell products or services, nor does it actively process personal data for advertising purposes.


2. Role of the Website as a Publisher

The website techtrendsnowhub.com provides informational and educational content related to technology, innovation, digital trends, and consumer electronics, as well as advertising spaces. The collection and processing of data related to ad display, measurement, and advertising personalization are carried out by third-party partners, especially Google AdSense / Google Ad Manager, in accordance with their own privacy and data protection policies.

The website does not directly access, store, or control the personal data used by advertising partners.


3. Data That May Be Collected

Data may be collected in the following ways:

  • Information voluntarily provided by the user, such as email addresses submitted through contact forms or newsletter subscriptions;

  • Browsing data automatically collected through cookies and similar technologies, such as IP address, browser type, pages visited, and time spent on the site.


4. Purposes of Data Processing

Data may be used to:

  • Ensure the proper functioning of the website;

  • Improve user experience and optimize content;

  • Send informational communications, when authorized by the user;

  • Comply with legal or regulatory obligations.


5. Legal Basis for Data Processing (LGPD and GDPR)

Data processing is carried out based on the following legal grounds:

a) User Consent

(LGPD – Art. 7, I | GDPR – Art. 6(1)(a))

When required, especially for the use of cookies and personalized advertising, data processing is carried out based on free, informed, and explicit consent, which may be withdrawn at any time.

b) Legitimate Interest

(LGPD – Art. 7, IX | GDPR – Art. 6(1)(f))

Used in a limited and proportionate manner for:

  • Displaying non-personalized ads;

  • Performance measurement and statistics;

  • Fraud prevention, security assurance, and system operation.


6. Data Retention and Storage

Any personal data that may be collected is stored only for the period necessary to fulfill the purposes for which it was collected, in accordance with applicable legal bases.

When processing is based on user consent, data will be retained until consent is withdrawn or until it is no longer necessary for the stated purpose.

Data processed to comply with legal or regulatory obligations or for the regular exercise of rights may be retained for the period required by applicable law.

After the retention period ends, data will be deleted, anonymized, or made inaccessible, in accordance with information security best practices.


7. Cookies and Tracking Technologies

We use cookies and similar technologies to improve navigation, analyze traffic, and enable ad display. Users may manage or disable cookies through their browser settings, acknowledging that this may affect website functionality.


8. Third-Party Cookies and Advertising

This website uses third-party services, including:

  • Google Analytics;

  • Google AdSense / Google Ad Manager, which may use the DoubleClick cookie.

Google and its partners may collect, use, and process data as described in their official policy:
🔗 https://policies.google.com/technologies/partner-sites


9. Advertising Control and Ad Preferences

Users may manage or disable ad personalization through the following tools:

🔗 Google Ads Settings
https://www.google.com/settings/ads

🔗 YourAdChoices (AboutAds)
https://www.youradchoices.com


10. User Rights (Data Subject – LGPD)

Under Article 18 of the LGPD, users have the following rights:

  • Confirmation of the existence of data processing;

  • Access to personal data;

  • Correction of incomplete, inaccurate, or outdated data;

  • Anonymization, blocking, or deletion of unnecessary or excessive data;

  • Data portability, where applicable;

  • Information about data sharing with third parties;

  • Withdrawal of consent, when processing is based on consent;

  • Objection to processing carried out based on legitimate interest.


11. Exercising Data Subject Rights

Users may exercise their rights at any time through the following contact channel:

📧 [email protected]

Requests will be reviewed and answered within the timeframes provided by applicable legislation.


12. Google Analytics Opt-out

Users may choose to prevent their data from being collected by Google Analytics through the official tool provided by Google:

🔗 https://tools.google.com/dlpage/gaoptout


13. Links to External Websites

The website may contain links to external pages not operated by us. We are not responsible for the content or privacy policies of such websites.


14. Data Security

Appropriate technical and administrative measures are adopted to protect information against unauthorized access, loss, alteration, or improper disclosure.


15. Updates to This Policy

This Privacy Policy takes effect as of 2026 and may be updated at any time. Periodic review is recommended. Continued use of the website after any changes will be considered acceptance of the updated version.